About
I live and breathe visual storytelling — across print, digital, and everything in between.
The Journey
My journey with design began at 18, when I joined a publishing house as a Junior Graphic Designer. Over 17 years, I advanced to Graphic Designer and eventually Senior Art Director. I led creative teams and shaped the visual identity of niche publications in beauty, bridal, plastic surgery, and architecture/design, and women-focused publications became my area of expertise. Beyond layouts, I bridged editorial vision with sales goals, ensuring each magazine stayed fresh, visually striking, and aligned with its audience.
As the industry shifted, so did I. I launched those magazines' first websites and discovered a deep passion for digital design. For over a decade, I brought that expertise to the jewelry sector, designing every visual element for Neriah Jewelry's e-commerce platform, from collection styling and photoshoots to digital campaigns and social media assets.
Today, I continue to bring this blend of editorial eye and commercial thinking to beauty and wellness brands, working across graphic design, packaging, e-commerce, and digital. Whether it's a product on a shelf, a campaign on social, or an online store, my goal is the same: create design that connects with people and helps brands grow.
Career Highlight
I won 1st Place in Anhembi Morumbi's Academic Book Design Contest for a publication compiling graduate research. My design solution blended creative storytelling with academic rigor through custom layouts and visual systems — adopted as the university's official design template.
Explore my creative world at Design-journal.blog.
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