PROJECT OVERVIEW
Designed two responsive email campaigns in Figma for Beauty Glam, a cosmetics e-commerce brand. The goal was to increase online sales by promoting curated collections and limited-time offers via visually compelling, mobile-optimized layouts delivered through Mailchimp.

PROBLEM / OBJETIVE
Beauty Glam needed engaging email campaigns to promote skincare and makeup collections, drive traffic to product pages, and convert subscribers into buyers. The client requested high-impact visuals, clear CTAs, and a design that reflected their bold, trend-forward brand while being easy to implement.

SOLUTION
• Email 1 – Skincare Focus: Designed a clean, elegant layout for best-selling serums, face creams, and eye creams, highlighting product benefits, discounts, and a “Best Sellers” section with clickable CTAs.
• Email 2 – Makeup Promo: Created a vibrant, product-rich email featuring eye shadows and blushes with promotional badges (BOGO, % discounts), best seller highlights, and urgency-driving CTAs.
• Developed both layouts in Figma, ensuring pixel-perfect design and responsive formatting. Delivered assets for integration into Mailchimp.
• Maintained brand consistency through typography, color palette, and visual hierarchy—balancing promotional elements with a refined, editorial feel.

RESULTS
• 25% increase in click-through rate compared to prior email campaigns
• 18% lift in conversion rate for featured product categories during the campaign.
• Boosted email-driven revenue by 22% month-over-month.
• Successfully promoted a “Create an Account & Get 20% Off” incentive, resulting in a notable increase in new customer sign-ups.
• Client praised the design’s clarity, brand alignment, and effectiveness in driving sales and engagement