PROJECT OVERVIEW
Allura is a São Paulo–based restaurant specializing in artisanal, handmade pasta crafted with premium ingredients imported from Italy—such as fine flour, cheeses, and olive oil. Inspired by home-cooked meals and comfort food, Allura needed a visual identity that reflects both the authenticity and superior quality of its offerings, while evoking the warmth of a meal “made by mom.”

PROBLEM / OBJECTIVE
Allura needed a distinctive logo and brand identity that clearly communicated the difference between its artisanal pasta and mass-produced alternatives. The challenge was to express the homemade, comforting feel alongside a sense of refinement and quality, and to create branded materials for in-house dining as well as practical, attractive takeout and delivery packaging.

SOLUTION
• Designed a cozy, handwritten-style logo using script typography to convey warmth, craftsmanship, and authenticity
• Developed a color palette featuring pasta yellow and wine red, evoking the perfect pasta + wine pairing and creating a welcoming atmosphere
• Created branded delivery boxes, bags, and takeout packaging to extend the brand experience beyond the restaurant
• Designed supporting materials including the menu, business cards, logo variations, and digital assets to ensure visual consistency across all customer touchpoints
• Developed a beautiful branded apron featuring the logo, incorporating brand colors and illustrations of pasta varieties, used by staff and also sold to customers as merchandise—reinforcing brand loyalty and visibility.

RESULT 
• Established a strong and memorable brand identity that attracted more customers
• Branded packaging and delivery materials created a consistent experience across dine-in, takeout, and delivery, boosting brand visibility beyond the restaurant
• The cohesive design elevated Allura’s image, helping position it as a top choice for artisanal pasta in São Paulo
• A clearer, more detailed menu led to increased orders and higher customer engagement, encouraging repeat business