PROJECT OVERVIEW
Aboré is a brand of natural candles and incense made with certified organic ingredients—paraffin-free and free from synthetic resins or toxins. The goal was to create a visual identity that reflects the brand’s commitment to sustainability, wellness, and simplicity. The project included logo design, packaging, shopping bag, stationery, web applications, and a product catalog.

PROBLEM / OBJETIVE
As a new eco-conscious brand entering a competitive wellness market, Aboré needed a distinct visual identity that conveyed trust, purity, and sustainability. In addition, they required a well-designed product catalog to professionally showcase their offerings to potential clients , aligning with their natural and artisanal values.

SOLUTION
• Created a muted, earth-toned color palette to reflect the brand’s connection to nature and promote a sense of calm
• Developed a minimalist, nature-inspired visual identity including logo, packaging, shopping bags, and stationery
• Designed eco-friendly materials and clean typography to convey product purity and sustainability
• Created web applications and a detailed product catalog to support brand storytelling and sales

RESULTS
• Strengthened brand recognition through cohesive, nature-inspired visuals
• Enhanced perceived product value with premium, eco-friendly packaging
• The product catalog improved client outreach and supported wholesale opportunities
• Established a calming, trustworthy brand presence across print and digital platforms, aligning with wellness market expectations