PROJECT OVERVIEW
Neriah Jewelry is a contemporary, elegant, and affordable gold-plated jewelry brand created for women seeking higher quality and durability than fashion jewelry, at a more accessible price than solid gold. I was responsible for creating and managing the entire brand identity from scratch, overseeing its visual development and evolution from 2013 to 2023.

PROBLEM / OBJECTIVE
The brand needed a visual identity that communicated the premium nature of gold-plated jewelry—positioned above fashion jewelry but below fine jewelry. The challenge was to create a chic and elegant aesthetic that added perceived value without feeling overly luxurious or inaccessible. Additionally, the identity needed to resonate with both B2B and B2C audiences, building trust and recognition in both markets.

SOLUTION
• Developed comprehensive brand guidelines featuring a cohesive color palette based on neutral salmon-rose tones, reinforcing brand recognition without relying on traditional gold hues.
• Designed elegant packaging—including gift boxes, shopping bags, hang tags, and guarantee certificates—to elevate the unboxing experience and support influencer marketing strategies.
• Created a wide range of branded collateral, including catalogs and marketing materials, to support sales, promotions, and trade shows.
• Directed and produced product photography and model photoshoots for catalogs and lookbooks, ensuring visual consistency across e-commerce, social media, and marketing assets.

RESULTS
• Delivered an attractive, cohesive visual identity that supported the acquisition of over 5,000 clients over 10 years.
• Elevated the brand’s perceived value and differentiation in a competitive marketplace.
• Produced consistent, on-brand visual assets that supported strong growth and customer trust.

See Neriah Jewelry also in Digital Projects