PROJECT OVERVIEW
Redesigned the Shopify layout for National Supply Company, an industrial supply retailer, to create a more visually appealing and user-friendly e-commerce experience. The project included enhancing product images for Shopify, Amazon, eBay, and Walmart, and refreshing the overall visual identity to reflect a more modern, consistent, and trustworthy brand presence.

PROBLEM / OBJETIVE
The existing Shopify store had an outdated layout with poor visual hierarchy and unclear product organization, making it difficult for users to find specific items. Product images lacked consistency and visual appeal, which limited engagement and conversion potential. The objective was to modernize the design, improve findability, and elevate the overall shopping experience to increase sales and customer retention.

SOLUTION
• Redesigned the Shopify theme with a cleaner, more professional interface focused on usability and aesthetics.
• Created a structured category and subcategory system, improving navigation and product discoverability.
• Recreated and enhanced product images, leveraging AI-generated visuals where appropriate, to produce more appealing and explanatory visuals that communicate product benefits clearly.
• Applied cohesive visual design elements—including color palette, typography, and iconography—to strengthen brand recognition and trust.
• Optimized the layout for responsiveness and performance, ensuring a seamless experience across desktop and mobile.